This newly-launched project is for a go-getter entrepreneur on a budget who operates in both a very competitive industry and market. I hope you’ll check it out, very proud of the final result — which I couldn’t have done without my team in Pakistan!
Our team had an amazing time learning about the industry in order to complete this project. If we can be of any support to your growth strategy as a REAL ESTATE AGENT OR COMPANY, I’d love to work with you.
Outsourcing to me means I’ll be hard at work with 29 years of digital experience to lean on as project leader + the financial savings of working with my very skilled team in Pakistan.
MY 2 CENTS ON THE U.S. INDUSTRY
What I found in this particular market (I can only speak for New England) is that in many ways it’s still in its infancy when it comes to branding and marketing for small and medium companies:
- In the majority of cases, marcom seems to be directed to industry peers and not the target clients. For example, industry terminology is used non-stop on social media — language that means nothing to most of us layman
- Social media abounds with outdated graphic-heavy marketing posts instead of visual-rich image carousels and videos
- Even medium-sized brands have yet to embrace an SEO strategy to combat the big aggregators and massive brands that occupy Page 1 of Google (I found no examples of “blog + YouTube” strategies amongst my client’s competitors)
ABOUT ME
For 29 years, I’ve specialised in branding and marketing communications — first in California startups (worked on my first website & email marketing campaign in 1996). Later for startups in Europe for 12 years and then Asia. In 2016, I left 9-to-5 life and started working for myself when I launched That Wow.