Be the brand people love to follow...
About the Founder
Photo March 2024 – Jhal Magsi, Balochistan | Trip to generate content for marketing Balochistan luxury tours
Angela Carson
My passion is helping small companies dominate in the digital world, so in 2016 I left 9-to-5 life to start That WOW.
That WOW is here to connect consumers and users to the best brands in Pakistan and across Asia.
Today, almost all buying decisions are made online. My team and I are here to be an extension of your marketing and PR teams – OR – to train your teams to help you reach your sales and new customer acquisition goals.
For 28 years, I’ve specialised in branding and marketing communications — first in California startups (worked on my first website & email marketing campaign in 1996). Later for startups in Europe for 12 years and then Asia. Since 2011, I’ve also worked closely with luxury, tourism & hospitality brands.
My experience:
- Chefs & restaurants, airlines, hotels, travel services
- Startups: fintech, outsourcing (BPO, strategic services), software, biometrics, antennas (fractal, RFID), data centres, digital marketing
- Music: Guns N’ Roses (tour marketing & social media manager) and G.E.M. (head of comms)
How We Help
Awesome Branding
A logo isn’t a brand. After price, your online brand image is the biggest factor that will influence someone’s decision to buy from you or a company’s decision to use your tech or services. Be sure your online brand image engenders trust and sends just the RIGHT message to your target audience.
Better Social Media
2024 is all about storytelling. No one wants to see old-fashioned graphics with text shouting out a new promotion — no one! You need to be authentic, genuine, and spark people’s curiosity or put a smile on their face. People will LOVE YOUR BRAND … and that translates into sales.
Work With Influencers
When you don’t have a big social media following, work with respected and trusted micro-influencers to get your message out to the right people. Running an efficient influencer campaign won’t break your budget and it can even lead to going viral if a video makes people laugh or touches hearts (which is every brand’s dream).
Videos That Generate Demand
You keep supplies UP and we’ll create demand! Video inspires people to travel, shop online, and trust an unknown startup! It accounts for 82% of all internet traffic and generates quality leads (demand & sales) better than any other marketing tool. You don’t need fancy equipment or professional editing skills — you just need to know your brand.
Websites That Sell
Your website has 2 seconds before a visitor will close it and move on to your competitor. That Wow has 28 years of website project management experience + our team builds affordable and user-friendly sites that adhere to today’s most optimised best practices.
Websites we build: e-commerce, corporate, grocery & restaurant delivery, and for hotel bookings.
Get Found Online
If you want to grow your business organically without splashing out on a big advertising budget, being “searchable” (easy to find) online is the #1 way to do it. Google, YouTube and social media are the best at helping people make buying decisions. We’ll leverage the power of social keywords, SEO, customer reviews, and influencers to help you get found by the exact person searching for you.
Retain Us
or
Get Training?
*sorry, not available for travel agencies
or tour operators
We Offer Bespoke Agency Services
Our expert team will manage your brand strategy, digital marketing campaigns, social media accounts, and build & maintain your website.
Let That WOW Pakistan change your growth strategy from simply selling a product or service … to selling a brand or lifestyle (like top brands do every day, all around the world).
We Offer On-Site Training
Angela has been giving workshops and training to C-levels, marketing, communications, sales, and HR teams for over 20 years.
We’ll start by conducting competitor & market research for you. Then, on-site, Angela will walk you through what you’re doing great vs. your competitors and train up your in-house team/s so they can better grow your brand, customer base, and revenue!
Prices
Social Media Management
A retainer for monthly social media management starts at Rs. 140,000. This includes a bespoke social media strategy created after analysing your competitors, goals, and market … approved by your team.
Each brand & startup is unique but our recommendation is to post 3x per week and leverage the content style most viewed by your prospective customer.
Create or Uplift A Brand
Prices start at Rs. 280,000 (1-time fee) for your Brand Kit. It includes a professionally designed LOGO, gorgeous stationery + a brand guidelines document for you and your team defining the fonts, colours & brand voice you will always use.
Consistency is the key to a world-class brand to help grow sales, new outlets, franchising, and/or simply to attract customers from high-net-worth countries.
Zoom & On-Site Training
Prices start at Rs. 50,000 (3 hour Zoom) or Rs. 140k for full day on-site with your team (*extra for travel, expenses).
Angela personally gives all training, from 2-hours to full-day sessions on social media, shooting videos (including corporate sales videos), media training your C-Suite, customer loyalty strategy & programs, WhatsApp marketing … and her favourite: HOW TO BE THE BRAND PEOPLE LOVE TO FOLLOW.
Contact Us
That WOW Social Media
That WOW Pakistan
(SMC PVT) Limited (0255884)
Based in Islamabad, Pakistan
That WOW Malaysia
SDN. BHD. (1501926-U)
Based in Kuala Lumpur, Malaysia
Copyright © 2024. All Rights Reserved.
That WOW Malaysia (SDN. BHD. 1501926-U)
That WOW Pakistan (SMC-PRIVATE LIMITED 0255884)