About the Founder
“My passion is helping tourism and hospitality companies dominate in the digital world, so in 2016 I left 9-to-5 life to start That WOW Malaysia and now That WOW Pakistan in 2024.”
Photo March ’24: Jhal Magsi, Balochistan | New client trip to generate content for marketing their first-ever luxury tours
Angela Carson
That WOW is here to connect foreign & local travellers to the best hospitality, tourism, and F&B brands in Pakistan and across Asia.
Today, almost all travel and buying decisions are made online. My team and I are here to be an extension of your marketing and PR teams – OR – to train your teams to help you reach your sales and new customer acquisition goals and grow organically.
Throughout my career, I’ve specialised in branding, marketing communications, and social media — first in California startups (worked on my first website and email marketing campaign in 1996), in Europe for 12 years, and then Asia. Since 2011, I’ve:
- Been a brand manager for restaurants, hotels, dive shops, spas, travel companies, and tour operators in Asia … and I once toured with Guns N’ Roses as their head of social media
- Been featured in the Independent UK Urdu, Dawn, Daily Pakistan, Conde Nast Traveller, Expatriate Lifestyle, and more
- Collaborated & worked with airlines, luxury brands RIMOWA and Leica, as well as 5-star hotel brands Relais & Châteaux, The Ritz-Carlton, W Hotel, Serena, Pearl Continental, St. Regis, Mandarin Oriental + dozens more
- Contributed to Esquire, MAXIM, Travel+Leisure, and others, sharing luxury hotel and travel stories from around Asia
News, Talks & Events
Workshops
for F&B, hotel, transportation & tourism service brands
*sorry, not open to travel agencies or tour operators
Branding Masterclass
3-HOUR GROUP ZOOM | RS. 50,000
- How to attract foreigners
- Get more inbound LEADS
- Boost sales without a website
- Get new followers & customers
- Beat your competition
- Video & storytelling
- Influencers vs. advertising
Personal Branding for Entrepreneurs
3-HOUR ZOOM | Rs. 50,000
- Grow as an industry leader
- Use video marketing to become a domain expert
- Get more clients
- Improve your LinkedIn profile
- Promote yourself memorably & in trustworthy way
- Build your own unique brand style
Be a brand people love to follow...
How We Help
Better Social Media
2024 is all about storytelling. No one wants to see old-fashioned graphics with text shouting out a new promotion — seriously, no one! You need to be authentic, genuine, and spark people’s curiosity or put a smile on their face. People will LOVE YOUR BRAND … and that translates into sales.
Awesome Branding
A logo isn’t a brand. After price, your online brand image is the biggest factor that will influence someone’s decision to make an enquiry or buy from you. Be sure your online brand image engenders trust and sends just the RIGHT message to your target audience. We can help.
Work With Influencers
When you don’t have a big social media following, work with respected and trusted micro-influencers to get your message out to the right people. Running an efficient influencer campaign won’t break your budget and it can even lead to going viral if a video makes people laugh or touches hearts (which is every brand’s dream).
Videos That Generate Demand
You keep supplies UP and we’ll create demand! Video inspires people to travel, shop online, and makes mouths water! It accounts for 82% of all internet traffic and generates quality leads (demand & sales) better than any other marketing tool. You don’t need fancy equipment or professional editing skills — you just need to know your brand.
Websites That Sell
Your website has 2 seconds before a visitor will close it and move on to your competitor. That Wow has 28 years of website project management experience + our team builds affordable and user-friendly sites that adhere to today’s most optimised best practices.
Websites we build: e-commerce, café, grocery & restaurant delivery, hotel booking, corporate & tourism services.
Get Found Online
If you want to grow your business organically without splashing out on a big advertising budget, being “searchable” (easy to find) online is the #1 way to do it. Google, YouTube and social media are the best at helping people make buying decisions. We’ll leverage the power of social keywords, SEO, customer reviews, and influencers to help you get found by the exact person searching for you.
Retain Us
or
Get Training?
*sorry, not available for travel agencies or tour operators
We Offer Bespoke Agency Services
Our expert team will manage your brand strategy, digital marketing campaigns, social media accounts, and build & maintain your website (including food delivery & e-commerce).
Let That WOW Pakistan change your growth strategy from simply selling a product or service … to selling a brand or lifestyle (like top brands do every day, all around the world).
We Offer On-Site Training
Angela has been giving workshops and training to C-levels, marketing, communications, sales, and HR teams for over 20 years.
We’ll start by conducting competitor & market research for you. Then, on-site, Angela will walk you through what you’re doing great vs. your competitors and train up your in-house team/s so they can better grow your brand, customer base, and revenue!
Prices
Social Media Management
A retainer for monthly social media management starts at Rs. 140,000. This includes a bespoke social media strategy created after analysing your competitors, goals, and market … approved by your team.
Each brand is unique but our recommendation is to post 3x per week and leverage the content style most viewed by your customer base.
Create or Uplift A Brand
Prices start at Rs. 280,000 (1-time fee) for your Brand Kit. It includes a professionally designed LOGO, gorgeous stationery + a brand guidelines document for you and your team defining the fonts, colours & brand voice you will always use.
Consistency is the key to a world-class brand to help grow sales, new outlets, franchising, and/or simply to attract customers from high-net-worth countries.
Zoom & On-Site Training
Prices start at Rs. 50,000 (3 hour Zoom) or Rs. 140k for full day on-site with your team (*extra for travel, expenses).
Angela personally gives all training, from 2-hours to full-day sessions on social media, shooting videos (including corporate sales videos), media training your C-Suite, customer loyalty strategy & programs, WhatApp marketing … and her favourite: HOW TO BE A BRAND PEOPLE LOVE TO FOLLOW.
Get Noticed
A big budget isn’t the only way to reach target customers. We’ll use social media, the art of “soft selling” instead of hardcore marketing, and videos to help you grow!
In Pakistan, I’ve partnered with Haris Ali Shah and Adventure Planners Pakistan to build their first-ever luxury tours, with a focus on Balochistan. For discerning travellers, I’m also their personal PAKISTAN LUXURY TRAVEL PLANNER, creating bespoke, individualised tour plans for anyone wishing to travel independently in complete style.
Contact Us
That WOW Social Media
That WOW Pakistan
(SMC PVT) Limited (0255884)
Based in Islamabad, Pakistan
That WOW Malaysia
SDN. BHD. (1501926-U)
Based in Kuala Lumpur, Malaysia
Angela's Travel Channel:
Balochistan, Asia 5-Star Hotels & PK Hidden Gems
Copyright © 2024. All Rights Reserved.
That WOW Malaysia (SDN. BHD. 1501926-U)
That WOW Pakistan (SMC-PRIVATE LIMITED 0255884)