branding,
social media
& websites

by Angela Carson

for Hospitality & Tourism Brands

[Pakistan & Across Asia]

About the Founder

“My passion is helping tourism and hospitality companies dominate in the digital world, so in 2016 I left 9-to-5 life to start That WOW Malaysia and now That WOW Pakistan in 2024.”

Photo March ’24: Jhal Magsi, Balochistan | New client trip to generate content for marketing their first-ever luxury tours

Angela Carson

That WOW is here to connect foreign & local travellers to the best hospitality, tourism, and F&B brands in Pakistan and across Asia.

Today, almost all travel and buying decisions are made online. My team and I are here to be an extension of your marketing and PR teams – OR – to train your teams to help you reach your sales and new customer acquisition goals and grow organically. 

Throughout my career, I’ve specialised in branding, marketing communications, and social media — first in California startups (worked on my first website and email marketing campaign in 1996), in Europe for 12 years, and then Asia. Since 2011, I’ve: 

  • Been a brand manager for restaurants, hotels, dive shops, spas, travel companies, and tour operators in Asia … and I once toured with Guns N’ Roses as their head of social media
  • Been featured in the Independent UK Urdu, DawnDaily Pakistan, Conde Nast Traveller, Expatriate Lifestyle, and more
  • Collaborated & worked with airlines, luxury brands RIMOWA and Leica, as well as 5-star hotel brands Relais & Châteaux, The Ritz-Carlton, W Hotel, Serena, Pearl Continental, St. Regis, Mandarin Oriental + dozens more
  • Contributed to Esquire, MAXIM, Travel+Leisure, and others, sharing luxury hotel and travel stories from around Asia

News, Talks & Events

Upcoming Workshops

for F&B, hotel, transportation & tourism service brands
*sorry, not open to travel agencies or tour operators

Branding Masterclass​

3-HOUR GROUP ZOOM | 11am-2pm
RS. 85,000

Personal Branding for Entrepreneurs

3-HOUR GROUP ZOOM | 6pm-9pm
RS. 85,000

Be a brand people love to follow...

How We Help

Better Social Media

2024 is all about storytelling. No one wants to see old-fashioned graphics with text shouting out a new promotion — seriously, no one! You need to be authentic, genuine, and spark people’s curiosity or put a smile on their face. People will LOVE YOUR BRAND … and that translates into sales.

Awesome Branding

A logo isn’t a brand. After price, your online brand image is the biggest factor that will influence someone’s decision to make an enquiry or buy from you. Be sure your online brand image engenders trust and sends just the RIGHT message to your target audience. We can help.

Work With Influencers

When you don’t have a big social media following, work with respected and trusted micro-influencers to get your message out to the right people. Running an efficient influencer campaign won’t break your budget and it can even lead to going viral if a video makes people laugh or touches hearts (which is every brand’s dream).

Videos That Generate Demand

You keep supplies UP and we’ll create demand! Video inspires people to travel, shop online, and makes mouths water! It accounts for 82% of all internet traffic and generates quality leads (demand & sales) better than any other marketing tool. You don’t need fancy equipment or professional editing skills — you just need to know your brand.

Websites That Sell

Your website has 2 seconds before a visitor will close it and move on to your competitor. That Wow has 28 years of website project management experience + our team builds affordable and user-friendly sites that adhere to today’s most optimised best practices.

Websites we build: e-commerce, café, grocery & restaurant delivery, hotel booking, corporate & tourism services.

Get Found Online

If you want to grow your business organically without splashing out on a big advertising budget, being “searchable” (easy to find) online is the #1 way to do it.  Google, YouTube and social media are the best at helping people make buying decisions. We’ll leverage the power of social keywords, SEO, customer reviews, and influencers to help you get found by the exact person searching for you. 

Retain Us
or
Get Training?

*sorry, not available for travel agencies or tour operators

shopping-online-digital-device-concept

We Offer Bespoke Agency Services

Our expert team will manage your brand strategy, digital marketing campaigns, social media accounts, and build & maintain your website (including food delivery & e-commerce).

Let That WOW Pakistan change your growth strategy from simply selling a product or service … to selling a brand or lifestyle (like top brands do every day, all around the world).

angela carson consulting

We Offer On-Site Training

Angela has been giving workshops and training to C-levels,  marketing, communications, sales, and HR teams for over 20 years.

We’ll start by conducting competitor & market research for you. Then, on-site, Angela will walk you through what you’re doing great vs. your competitors and train up your in-house team/s so they can better grow your brand, customer base, and revenue!

Prices

Social Media Management

A retainer for monthly social media management starts at Rs. 140,000. This includes a bespoke social media strategy created after analysing your competitors, goals, and market … approved by your team. 

Each brand is unique but our recommendation is to post 3x per week and leverage the content style most viewed by your customer base.

Create or Uplift A Brand

Prices start at Rs. 280,000 (1-time fee) for your Brand Kit. It includes a professionally designed LOGO, gorgeous stationery + a brand guidelines document for you and your team defining the fonts, colours & brand voice you will always use.

Consistency is the key to a world-class brand to help grow sales, new outlets, franchising, and/or simply to attract customers from high-net-worth countries.

Zoom & On-Site Training

Prices start at Rs. 85,000 (group, 3 hours) or Rs. 140,000 (1-on-1, 3-hour training + 30-min Q&A). *extra for travel and/or on-site in Islamabad or Quetta.

Angela personally gives all training, from 2-hours to full-day sessions on social media, shooting videos (including corporate sales videos), media training your C-Suite, customer loyalty strategy & programs, WhatApp marketing … and her favourite: HOW TO BE A BRAND PEOPLE LOVE TO FOLLOW.

Get Noticed

A big budget isn’t the only way to reach target customers. We’ll use social media, the art of “soft selling” instead of hardcore marketing, and videos to help you grow!

Quality
95%
Be Authentic
75%
Video
80%
Social Media
90%
Online Customer Support
55%
In Pakistan, I’ve partnered with Haris Ali Shah and Adventure Planners Pakistan to build their first-ever luxury tours, with a focus on Balochistan. For discerning travellers, I’m also their personal PAKISTAN LUXURY TRAVEL PLANNER, creating bespoke, individualised tour plans for anyone wishing to travel independently in complete style. 

Contact Us

Email

That WOW Social Media

That WOW Pakistan
(SMC PVT) Limited (0255884)

Based in Islamabad, Pakistan

That WOW Malaysia
SDN. BHD. (1501926-U)

Based in Kuala Lumpur, Malaysia

Angela's Travel Channel:

Balochistan, Asia 5-Star Hotels & PK Hidden Gems

Copyright © 2024. All Rights Reserved.
That WOW Malaysia (SDN. BHD. 1501926-U)
That WOW Pakistan (SMC-PRIVATE LIMITED 0255884)