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HOTELS

Hotel marketing is unlike anything else in hospitality. Let's turn your team into experts!

  • Learn the #1 social media content to avoid
  • I'll teach you to sell your events and promotions with style and avoid using "salesy" marketing tactics
  • Master the art of creating content that STOPS people scrolling and gets them excited about your bar, restaurant or café​

TOP 3 HOTEL VIDEO STYLES

PROMOTIONS & Events

Videos are wonderful ‘shareable’ content that entice locals to RSVP to dine with visiting chefs or attend events + foreign guests to take advantage of special offers.

Perfect for:

  • Seasonal Experiences
  • Wine Dinners
  • Food Festivals
  • Visiting DJs
  • Special Deals
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property & rooms

Hotel social media is all about sharing moments.  Make yours shine by sharing a healthy mix of Influencer and guest videos (and pics!) as well as your own.  Also, be sure to modernise your own videos by making them more cinematic and less marketing’y! 

culinary experiences

The #1 rule when it comes to sharing your hotel’s F&B is to remember that foodies crave inspiring / relatable / authentic videos. They won’t respond even HALF as well to hardcore marketing content. So share behind-the-scenes moments with the team, a new menu item being cooked or plated, high tea as it’s being served, or bubbles being poured at Sunday brunch.

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My Background

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The first time I reviewed a hotel or shot a check-in video for Youtube was in 2012 in Bangalore.  I had launched India’s 1st luxury travel blog and the review was a Taj property. After that I started writing reviews for magazines like Condé Nast Traveller, MAXIM, and Esquire. To date, I’ve shot video for and reviewed close to 100 properties, including W Hotel, Four Seasons, The Ritz Carlton, JW Marriott, Alila, Shangri La, and more.

 

For 24 years, I’ve worked in digital marketing and branding. And since 2008, I’ve worked with video and social media. Please take a moment to browse my CV on LinkedIn.

 

I've created content for boutique, budget, and 5-star hotels as well as private luxury villas.

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Video & Social Media Tips for Hospitality, Tourism and Startus!