1-ON-1 WORKSHOP IN JOHOR BAHRU, SINGAPORE OR ONLINE

DIVE CENTRE video, BRANDING & social MEDIA

The #1 Rule: Inspire People With every post!

Social media in 2020 is about being ENGAGING

Today, social media is all about being genuine enough to stop people scrolling and engage them. People want to go diving with centres that feel trustworthy and inspiring, and that entertain and delight them on social media. 

 

For you, that means sharing what you have to offer through the eyes of your students and customers or via storytelling … NOT by being overly “sales’y” and NOT by using marketing’y flyers or stock photography online (trust me, you don’t need them!).

 

In this 3-hour one-on-one bespoke workshop, you get >>

  • [Hour 1] You vs. 2 of your top competitors
  • [Hour 2] To compare the best dive centre videos, decide the right styles for you
  • [Hour 3] To create a monthly 'content calendar' to increase sign-ups & sales

3-hour workshop

1

you vs. your competitors

1 / Before our session, I’ll deep-dive into your top competitors. Our first hour will be spent looking at what they do best and worst, and what you’re doing wonderfully or not-so-great. 

2 / We’ll look at changes you could make to your online brand to stand out and SHINE in 2020. 

2

video, video, video

Video is the #1 desired content on the Internet. Period. For dive centres, there is nothing better. It’s great for promoting trainings and trips to expats and locals in Johor Bahru and Singapore, as well as help you to sell out trips and capture foreign travellers looking to dive. I’ll share tips and tricks for shooting the 3 styles of videos that will help you best.

3

YOUR NEW content plan

Quality content matters WAY MORE today than pushing out a high volume of social media posts. Dive centres should always have aspirational / inspirational social media. We’ll identify what you need to improve in order to boost your engagement and increase sales, while staying 100% on-brand.

  • Online Workshop S$ 300 / RM 905
  • Workshop in Johor Bahru or Singapore S$ 450 / RM 1,360

    All-inclusive price, on-site at your location in JB or Singapore.

2 YEARS DIVE CENTRE EXPERIENCE

From 1-April 2018 to 30-December 2019, I managed social media for one of Malaysia's top dive centres. Please take a moment to watch a few videos and read a few posts.
What I did:

  • Branding
  • Social media management
  • Shot and edited various styles of videos
  • Re-wrote Trips & Trainings texts to help sell more / faster
Play Video
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Beautiful architecture building exterior city in kuala lumpur sk

DIVE SHOP, TRAINING & TRIPS​ in kuala lumpur, Malaysia

scuba mike's

BUSINESS CASE

Results Generated:

 
  1. I significantly shortened their sales cycle within 2 months because new customers no longer had to wonder if they were trustworthy. There was so much educational & inspirational social media content that people trusted them instantly and started contacting Scuba Mike’s to BUY, not interview them anymore. 
  2. Trips and trainings often sell out within hours!
  3. Unified their online brand message: run by ex-commercial divers, social media educates and entertains, friendly and approachable brand.
DOWNLOAD THE GUIDE!

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