SOCIAL MEDIA MARKETING ON COVID-19: DO’S & DON’TS FOR HOSPITALITY & TRAVEL-RELATED BRANDS

If your brand or business is being affected in any way during the Covid-19 outbreak, extra caution is required for your social media and marketing communications. Not only do you need to watch the wording of your posts but you need to be timely and transparent with your messaging.

Covid-19 is seeing many businesses close or change their operations,

in this video I’ll share 3 things you don’t want to do on social media when you talk about Covid-19 changes and I’ll share amazing examples of brands doing it right from luxury luggage company Zero Halliburton, Alila Hotels, Bottega in Kuala Lumpur, and a favourite cafe of mine Anchor Cafe in Indonesia.

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