When it comes to social media, I believe in selling without being salesy. I started my 1st job as a marketing coordinator 23 years ago, back home for a startup company in California in 1996. From there I worked for 12 years in Spain, 3 years in India, and then China, Hong Kong, and Malaysia since 2014. Over the years I’ve worn many hats until eventually becoming chief marketing officer. Now I’ve left the 9-to-5 grind behind to offer workshops, training, and coaching … travelling non-stop and living in Indonesia’s Riau Islands.
From 1-hour sessions on shooting Instagram Story videos to 3-hour intensive bespoke workshops, I can help you improve your digital customer acquisition and retention strategies through storytelling, digital marketing, and social engagement, and by fully understanding your brand and how to showcase it.
A big budget isn’t the only way to reach target customers today. It can be accomplished just as easily through out-of-the-box thinking and a storytelling approach to generating buzz online. We’ll turn you and your team into experts in social media, the art of “soft selling“ instead of hardcore marketing, creating videos and engaging content, working with influencers, and more!
If a completely bespoke, personalised plan sounds more your style, I work with brands and businesses across the globe to help them grow an online presence with a real WOW factor. That includes content creation (I’ll fly to you!), personal branding training for execs, website creation, and sales kit development to name a few.
Trying to do it all and be present on every social media app is not going to help you grow the same way that cultivating a loyal tribe will. In fact, vanity metrics like # of followers should not even be part of your social media strategy anymore.